• 专利附录
  • 专利说明
  • 权利要求
  • 类似技术
  • 同族专利
  • 引用文献
  • 法律状态
  • 优先权
    • 专利摘要:
    The present invention relates to an advertisement service system using the wireless Internet, comprising a mobile communication terminal information and subscriber information provided from a mobile communication service provider operating a swap server in an advertising solution server, the advertising content provided from a plurality of advertisers as a database Then, when the connection is made to the WAP server providing the wireless Internet service according to the operation of the mobile terminal user's device, the target content is selected according to the analysis of the propensity of the users of the mobile communication terminal connected to the WAP server and the advertisement contents are selected. And provide detailed information of the corresponding advertisement contents according to the selection of the advertisement contents of the mobile communication terminal users, or proceed to the wireless Internet homepage provided by the advertiser, and the propensity of the advertisement according to the use of the plurality of advertisement contents for each user. Analyze and analyze Stores in a database along with information for the communication fee discount. Therefore, the present invention can not only achieve a high advertising effect compared to the existing advertising techniques, but also increase the user's advertising preference due to accurate target advertisement, and the banner advertisement and the expression method in the existing Internet usage environment Similarity provides the effect of increasing user familiarity.
    公开号:KR20020007535A
    申请号:KR1020000040761
    申请日:2000-07-15
    公开日:2002-01-29
    发明作者:이근수
    申请人:이근수；주식회사 언와이어드코리아；
    IPC主号:
    专利说明:

    Advertising service system using wireless internet {System for advertising service using a wireless internet}
    [13] The present invention relates to an advertisement service system using the wireless Internet.
    [14] More specifically, a bar-type text line that can always display advertisements within a browser embedded in a mobile terminal capable of using the wireless Internet can be assigned to relate to the user's disposition while using the wireless internet. The present invention relates to an advertisement service system using the wireless Internet to continuously provide advertisements.
    [15] In general, the development of the information and communication field, which is essential in the highly information society, is spreading all over the world, and accordingly, research and development related to the information and communication field are actively progressing.
    [16] In particular, the development of the mobile communication field among the information and communication field is not only wide market, but also the rapid development of research and development is actively participating in the mobile communication field from around the world, and the demand is greatly increased.
    [17] In addition, in recent years, a technology that allows a user to connect and use a data communication function through a computer to a mobile communication terminal to directly access a data communication network such as the Internet from a mobile communication terminal has been gaining widespread interest from users.
    [18] As described above, mobile communication terminals such as mobile phones are increasingly diversified in order to facilitate user's convenience, such as performing data communication, in addition to a call function, which is a function of a mobile communication terminal.
    [19] However, the mobile communication terminal as described above performs a simple data communication function in addition to the basic call function, and the user is connected to the wireless Internet through the mobile communication terminal, and is suitable for a particular company or government office. No system has been developed to provide commercial / public advertising information services.
    [20] Accordingly, an advertisement service provider recently transmits advertisement text through a short message service to subscribers of a mobile service provider using a system of a mobile service provider, and the subscriber receives and views it. Is a service that compensates the mobile subscribers a predetermined reward (Domestic Patent Publication No. 2000-30677 (June 5, 2000)), the idle mode in the sleep mode (sleep mode) of the mobile communication terminal When you switch to the service, the advertisement contents are received and stored in the memory, and the user listens to the advertisement during the time required for connection when the user connects to the phone (Korean Patent Publication No. 1999-55482 (July 15, 1999)). Kinds of advertisement providing services have been developed and used.
    [21] In addition, through wireless internet data services using mobile communication terminals, which are commercially available and rapidly spreading in recent years, each user can use various services related to information search, games, entertainment, stock information, weather information, news, etc. And as the utilization and the use time is increased to be comparable to the Internet environment, the effect of advertisement exposure is much higher and the more precise target advertisement is enabled when using the wireless Internet data.
    [22] However, in the case of the advertisement service using the conventional mobile communication terminal as described above, it is not easy to effectively deliver the advertisement effect by mixing with the short message transmission service for the real-time information transmission that is commercialized recently. It was not so high, and it was difficult for users who use mobile communication terminals to actively participate in voice calls.
    [23] An object of the present invention is to allocate a bar-shaped space in the browser embedded in a mobile communication terminal that can use the wireless Internet to solve the above-mentioned problems, and the user's disposition while using the wireless Internet. An object of the present invention is to provide an advertisement service system using the wireless Internet to continuously provide related advertisements.
    [1] 1 is a block diagram schematically showing the configuration of an advertisement service system using a wireless Internet according to the present invention;
    [2] 2 is a block diagram showing in detail the configuration of the advertising solution server of FIG.
    [3] 3 is a view showing an embodiment of a screen state of a mobile communication terminal through an advertisement service system using a wireless Internet according to the present invention;
    [4] 4 is a flow chart showing in detail the operation of the advertisement service method using the wireless Internet according to the present invention;
    [5] 5 to 8 are flowcharts showing in detail the operation of each subroutine of FIG.
    [6] Explanation of symbols on the main parts of the drawings
    [7] 10: mobile communication terminal 20: swap gateway
    [8] 30: swap server 40: internet
    [9] 50: content provider server 60: advertising solution server
    [10] 61: communication control means 62: user information analysis means
    [11] 63: advertising analysis means 64: discount information calculation means
    [12] 65: database
    [24] Advertisement service system using the wireless Internet according to the present invention for achieving the above object, a built-in browser is allocated a bar space for continuously receiving and displaying a plurality of advertising content from the outside when the wireless Internet access, A plurality of mobile communication terminals receiving detailed information of the corresponding advertisement contents from the outside or accessing the wireless Internet homepage of the company that provided the corresponding advertisement contents when the advertisement of the user who checked the advertisement contents provided by the user was selected; A swap gateway for performing data conversion between WAP (WAP), which is a wireless Internet protocol, and TCP / IP, which is a wired Internet protocol; It exists for each mobile communication service provider that supports wireless Internet service, and builds contents provided through content provider (CP) servers that provide a plurality of contents such as stock information, weather, and news as a database, When a wireless Internet connection is established, a plurality of advertisement contents provided from a plurality of content provider servers in real time or inputted from the outside together with a plurality of contents constructed as a database are output to a corresponding mobile communication terminal, and a specific request requested from the mobile communication terminal is performed. A swap server configured to receive detailed information of the advertisement content from the outside and provide the same to the corresponding mobile communication terminal or to access the mobile communication terminal which selects the specific advertisement content to the wireless Internet homepage of the company providing the corresponding advertisement content; Analysis of the propensity of mobile terminal information and subscriber information provided from the mobile operator operating the swap server as a database and advertisement contents provided from a plurality of advertisers as a database, and the users of the mobile terminal connected to the swap server through the wireless Internet After that, the advertisement content for the target advertisement is extracted from the database and output to the mobile communication terminal through the WAP server, and the detailed information of the specific advertisement content requested from the mobile communication terminal is output to the mobile communication terminal through the WAP server. And an advertisement solution server for analyzing the information according to the use of the advertisement contents of the mobile communication terminal users to update the propensity for each user, and storing the information for the communication rate discount for each mobile communication terminal user using the advertisement contents in a database. Configured It is characterized by.
    [25] In addition, the advertising service method using the wireless Internet according to the present invention, (1) the mobile terminal information and subscriber information provided from the mobile communication operator operating the swap server in the advertising solution server, and the advertising content provided from a plurality of advertisers Building them into a database; (2) making a connection to a swap server that provides a wireless Internet service according to a device operation of a mobile terminal user; (3) selecting a target advertisement analyzing the propensity of users of the mobile communication terminal connected to the swap server from the advertisement solution server and outputting the corresponding advertisement content to the mobile communication terminal through the swap server; (4) providing the detailed information of the corresponding advertisement contents in the advertisement solution server according to the selection of the advertisement contents of the mobile communication terminal users or accessing the wireless Internet homepage provided by the advertiser; (5) the advertisement solution server analyzes the propensity of each user according to the use of a plurality of advertisement contents for each mobile communication terminal user, and stores the analysis result in a database together with information for discounting the communication fee. It is done.
    [26] Hereinafter, with reference to the accompanying drawings will be described in detail the advertising service system using the wireless Internet of the present invention.
    [27] 1 is a block diagram schematically showing the configuration of an advertisement service system using a wireless Internet according to the present invention.
    [28] As illustrated, the plurality of mobile communication terminals 10 continuously receive a plurality of advertisement contents from the advertisement solution server 60 through a WAP (Wireless Application Protocol) server 30 which will be described later when accessing the wireless Internet. The browser is provided with a bar bar space to be displayed, and when the user selects an advertisement that checks the advertisement content provided from the advertisement solution server 60, detailed information of the corresponding advertisement content is provided from the advertisement solution server 60, or Access to the company's forum of the company provided by the wireless Internet homepage of the company that provided the advertisement content or the advertisement solution server 60.
    [29] The swap gateway 20 performs data conversion between WAP, which is a wireless Internet protocol, and TCP / IP (Transmission Control Protocol / Internet Protocol), which is a wired Internet protocol.
    [30] The swap server 30 operates for each mobile communication provider that supports a wireless Internet service, and provides content provided through a plurality of content provider (CP) servers 50 that provide contents such as stock information, weather, and news. And a plurality of contents provided in real time from a plurality of content provider servers 50 or a plurality of contents constructed as a database when the wireless Internet connection of the plurality of mobile communication terminals 10 is established. Will output
    [31] In addition, the swap server 30 outputs a plurality of advertisement contents input from the advertisement solution server 60 to be described later together with the plurality of contents to the corresponding mobile communication terminal 10, and the specific request requested from the mobile communication terminal 10. Receiving the detailed information of the advertising content from the advertising solution server 60 to provide to the mobile communication terminal 10 or the mobile communication terminal 10 selected specific advertising content through the Internet 40 to provide the corresponding advertising content Connect to the company's wireless Internet homepage (not shown).
    [32] The plurality of content provider servers 50 produce or hold various contents such as stock information, weather information, and news provided to the mobile communication terminal 10 using the wireless Internet at the request of the swap server 30. The content is provided in real time to the swap server 30 through the 40, or the content is pre-supplied to build the database as a database in the swap server 30.
    [33] The advertisement solution server 60 constructs a database of mobile communication terminal 10 information and subscriber information provided from a mobile communication operator operating a swap server 30 and advertisement contents provided from a plurality of advertisers as a database. After analyzing the propensity of users of the mobile communication terminal 10 connected to the swap server 30 in order to use the extracted advertisement content for the target advertisement from the database, the corresponding mobile communication terminal via the swap server 30 ( Output to 10).
    [34] The advertisement solution server 60 outputs detailed information of the specific advertisement content requested from the mobile communication terminal 10 to the corresponding mobile communication terminal 10 through the swap server 30, and the user of the mobile communication terminal 10. Analyze the information according to the use of the advertising content of each user and update the propensity for each user, and store the information for the communication rate discount for each user of the mobile communication terminal 10 using the advertising content in the database as the corresponding users use the advertising content Make sure you get a discount on your communication bill.
    [35] 2 is a block diagram showing in detail the configuration of the advertising solution server 60 of FIG.
    [36] As shown, the communication control means 61 receives the wireless Internet connection of the mobile communication terminal 10 from the swap server 30 through the Internet 40 and outputs it to the user information analysis means 62 to be described later. And outputs a plurality of advertisement contents for the target advertisement for each user to be provided to the specific mobile communication terminal 10 connected to the wireless Internet and detailed information of the corresponding advertisement contents to the swap server 30, and from the swap server 30. The mobile communication terminal 10 receives data corresponding to the use of advertisement contents by the users and outputs the data to the advertisement analyzing means 63 to be described later.
    [37] The user information analyzing means 62 analyzes the propensity of the users of the mobile communication terminal 10 connected to the swap server 30 input through the communication control means 61 through the subscriber information stored in the database 65, and analyzes it. While storing the result in the database 65 and extracting a plurality of advertisement contents for the target advertisement from the database 65 and outputting them to the communication control unit 61, the specific advertisement contents additionally requested from the mobile communication terminal 10. After extracting the detailed information from the database 65 and outputs to the communication control means (61).
    [38] The advertisement analyzing means 63 analyzes the advertisement propensity for each user through the data according to the use of the advertisement contents of the users of the mobile communication terminal 10 input through the communication control means 61, and analyzes the analyzed result in the database 65. Updates to the analysis results of the user's propensity stored in.
    [39] The discount information calculating means 64 discounts the communication fee for each user of the corresponding mobile communication terminal 10 using the advertising content through data according to the use of the advertising content of the users of the mobile communication terminal 10 inputted through the communication control means 61. Compute information for the calculation, and stores the calculation result in the database (65).
    [40] At this time, the communication fee discount information for each user calculated by the above-described discount information calculation means 64 is accumulated and stored in the database 65 in the form of reserves or points, and the user according to the accumulated reserves or points for a certain period of time. Allow them to get a discount on a portion of their telecommunication charges.
    [41] The database 65 stores mobile terminal 10 information and subscriber information provided from the mobile communication operator operating the swap server 30, a plurality of advertisement contents provided from a plurality of advertisers, and detailed information of the corresponding advertisement contents. Based on the user's access to the swap server 30 and the advertisement content usage data of the mobile communication terminal 10, the user information analyzing means 62, the advertising analyzing means 63, and the discount information calculating means 64 are analyzed and calculated. The advertisement propensity analysis result and the communication rate discount information are classified and stored for each user.
    [42] In this case, when the advertisement solution server 60 generates a plurality of advertisement contents provided to the mobile communication terminal 10 connected to the wireless Internet, when the users of the mobile communication terminal 10 select specific advertisement contents, URL of a specific wireless Internet homepage to the advertisement content so that detailed information of the corresponding advertisement content provided by the plurality of advertisers is provided from the advertisement solution server 60 or to access the wireless Internet homepage providing the advertisement content. (Universal Resource Locator) is created and stored in the database.
    [43] 3 is a diagram illustrating an embodiment of a screen state of a mobile communication terminal through an advertisement service system using the wireless Internet according to the present invention, wherein frames 11 and 12 are displayed on the screen of the mobile communication terminal 10. The program provided by the advertisement solution server 60 divided into upper and lower sides is mounted, and the contact of the advertisement contents provided by the advertisement solution server 60 anytime and anywhere through a bar-shaped space at the bottom of the frame is limited to desired users. This is possible.
    [44] In this case, the upper frame 11 of the screen of the mobile communication terminal 10 is an area for checking and using a plurality of contents provided by the swap server 30 when using a general wireless Internet service, and the lower frame 12 is an advertisement solution server 60. ) Is the area where the advertisement content provided in) is displayed.
    [45] Next, an embodiment of an advertisement service method using the wireless Internet according to the present invention configured as described above will be described in detail with reference to FIGS. 4 to 8.
    [46] 4 to 8 are flowcharts showing in detail the operation of the advertisement service method using the wireless Internet according to the present invention.
    [47] First, the mobile communication terminal 10 information and subscriber information provided by the mobile communication service provider operating the swap server 30 in the advertising solution server 60 that has executed the advertising content supply contract with the specific mobile communication service provider, and the plurality of advertisers. Ad content provided from the database is built (S10).
    [48] Subsequently, users of the mobile communication terminal 10 to use the contents such as stock information, weather information news, or advertisement contents through the wireless Internet service, or the communication server to the WAP server 30 which provides the wireless Internet service through the terminal operation. Perform (S20).
    [49] In detail, the swap server 30 determines whether the users of the mobile communication terminal 10 access the wireless Internet by selecting a key provided in the terminal (S21). ) Provides initial screen data that can use the content data provided by the plurality of content provider servers 50 (S22).
    [50] Then, when the users of the mobile communication terminal 10 uses the content data, it is determined whether the user wants to view the advertisement contents through the bar-shaped space provided in the mobile communication terminal 10 (S23).
    [51] As a result of determination, when the user wants the advertising content, the swap server 30 notifies the user of the wireless Internet access to the advertising solution server 60 through the Internet 40 (S24), and the user does not want the advertising content. If the swap server 30 provides the corresponding content selected by the user through the initial screen (S25).
    [52] As such, when the users of the mobile communication terminal 10 desire the advertisement contents through the above-described process (S20), the advertisement solution server 60 analyzes the propensity of the users of the mobile communication terminal 10 connected to the swap server 30. The target advertisement is selected, and the corresponding advertisement contents are output to the mobile communication terminal 10 through the swap server 30 (S30).
    [53] In detail, when the information on the wireless Internet connection of the user of the specific mobile communication terminal 10 is input from the swap server 30, the advertisement solution server 60 stores the swap server 30 stored in the database 65. The user's information is accessed (S31), and the user's disposition is analyzed and stored in the database 65 through the user information analyzing means 62 based on the user's information extracted from the database 65 (S32). .
    [54] After selecting the target advertisement suitable for the user's disposition analyzed through the user information analyzing means 62, extracting the corresponding advertisement content stored in the database 65 (S33), and swapping the extracted advertisement content from the database 65. Provided to the mobile communication terminal 10 of the user through the server 30 (S34).
    [55] After the advertisement content is provided from the advertisement solution server 60 to the corresponding mobile communication terminal 10 through the swap server 30 through the above-described process (S30), the advertisement content selection of the users of the mobile communication terminal 10 is selected. As described above, detailed information of the corresponding advertisement content may be provided by the advertisement solution server 60, or the mobile communication terminal 10 may be connected to the wireless Internet homepage provided by the advertiser at the swap server 30 (S40).
    [56] In detail, the advertisement content output from the advertisement solution server 60 is displayed through the bar-shaped space provided in the mobile communication terminal 10 through the above-described process (S30). The server 60 determines whether the user of the mobile communication terminal 10 selects (or clicks) specific advertisement content displayed on the screen (S42).
    [57] As a result of determination, when the user of the mobile communication terminal 10 selects the advertisement content, the advertisement solution server 60 determines whether the advertisement content selected by the user is set to provide detailed information of the corresponding advertisement content, or the wireless Internet provided by the advertiser. It is determined whether the homepage or the enterprise solution provided by the advertisement solution server 60 is set to proceed with access (S43).
    [58] As a result of the determination in step S43, when the advertisement content selected by the user is set to provide detailed information of the corresponding advertisement content, the advertisement solution server 60 extracts the detailed information of the corresponding advertisement content stored in the database 65, Output to the mobile communication terminal 10 (S44).
    [59] However, as a result of the determination of step S43 described above, when the advertisement content selected by the user is set to proceed to access the corporate forum provided by the wireless Internet homepage or the advertisement solution server 60 provided by the advertiser, the swap server 30 The mobile terminal 10 is connected to the corporate forum provided by the wireless Internet homepage or the advertisement solution server 60 provided by the advertiser via the Internet 40 (S45).
    [60] Lastly, when the users of the specific mobile communication terminal 10 use the advertisement content displayed on the screen through the above-described process (S30), the advertisement solution server 60 uses a plurality of advertisement contents for each user of the mobile communication terminal 10. Analyzes the propensity of advertisement for each user according to the use, and stores the analysis result in a database together with information for discounting the communication fee (S50).
    [61] In detail, the advertisement analyzing means 63 of the advertisement solution server 60 analyzes the propensity of advertisement by the user according to the use of the advertisement contents of the users of the mobile communication terminal 10 (S51), and the propensity of the advertisement by the user. The analysis result is stored in the database 65 (S52).
    [62] That is, the advertisement solution server 60 analyzes and stores what kind of advertisement content is used by the users of the mobile communication terminal 10 using the plurality of advertisement contents and how long the use time is. It is to provide the advertising content according to the propensity.
    [63] In addition, after calculating the information on the communication rate discount for each user of the corresponding mobile communication terminal 10 using the advertising content and analysis of the advertising propensity through the discount information calculating means 64 of the advertising solution server 60 (S53), The calculation result of the communication rate discount information for each user is accumulated and stored in the database 65 (S54).
    [64] Subsequently, the advertisement solution server 60 pays a predetermined communication fee to the mobile communication service provider in accordance with the accumulated amount or points accumulated by the users of the mobile communication terminal 10 through the use of the advertisement contents for a predetermined period, thereby substantially advertising the contents of the advertisement. Allow users to receive a discount on the communication fee (S55).
    [65] As described above, according to the advertisement service system using the wireless Internet of the present invention, since the advertisement is continuously exposed in the bar-shaped space in the browser while the user uses the wireless Internet using the mobile communication terminal, the existing advertisement technique is used. Compared to the above, it is possible to obtain a high advertisement effect, and to increase the user's preference for advertisement due to the precise target advertisement. It can be effective.
    [66] Herein, while the present invention has been described with reference to the preferred embodiments, those skilled in the art will variously modify the present invention without departing from the spirit and scope of the invention as set forth in the claims below. And can be changed.
    权利要求:
    Claims (9)
    [1" claim-type="Currently amended] Built-in browser with a bar-type space that continuously receives and displays a plurality of advertisement contents from the outside when accessing the wireless Internet, and provides detailed information of the corresponding advertisement contents when selecting the advertisement of the user who checked the advertisement contents provided from the outside. A plurality of mobile communication terminals connected to a wireless Internet homepage of a company provided from or provided with corresponding advertisement contents;
    A swap gateway that performs data conversion between WAP (WAP), which is a wireless Internet protocol, and TCP / IP, which is a wired Internet protocol;
    A database exists for contents provided through content provider (CP) servers that exist for each mobile communication service provider that supports a wireless Internet service and provides a plurality of contents such as stock information, weather, and news, and the plurality of mobile communication terminals. Wireless internet connection is provided in real time from a plurality of content provider servers or outputs a plurality of advertising content input from the outside along with a plurality of contents constructed in a database to the mobile communication terminal, and is requested from the mobile communication terminal A swap server that receives detailed information of a specific advertisement content from an external source and provides the same to a mobile communication terminal or accesses a mobile communication terminal that selects a specific advertisement content to a wireless Internet homepage of a company that provides the advertisement content; And
    The propensity of mobile communication terminal users and subscriber information provided from the mobile communication company operating the swap server, and the advertisement contents provided from a plurality of advertisers as a database, and the users of the mobile communication terminal connected to the swap server through the wireless Internet. After analyzing the extracted advertisement content for the target advertisement in the database according to the output to the mobile communication terminal through the swap server, the detailed information of the specific advertising content requested from the mobile communication terminal through the corresponding swap server Advertising solution that outputs to communication terminal, analyzes the information according to the use of advertisement contents of mobile communication terminal users, updates the propensity for each user, and stores the information for communication rate discount for each mobile communication terminal user using advertisement contents in database. book Advertising service system using the wireless Internet, wherein configured to include a.
    [2" claim-type="Currently amended] The method of claim 1, wherein the advertising solution server,
    Received whether the mobile communication terminal is provided with the wireless Internet access from the WAP server through the Internet, and a plurality of advertisement content for the target advertisement for each user to be provided to a specific mobile communication terminal connected to the wireless Internet and detailed information of the corresponding advertising content Communication control means for outputting to the swap server and receiving data according to the use of advertisement contents of mobile communication terminal users from the swap server;
    Analyzes the propensity of users of mobile communication terminals connected to the swap server input through the communication control means through subscriber information stored in a database, stores the analysis result in the database, and simultaneously stores a plurality of advertisement contents for a target advertisement in the database. User information analyzing means for extracting and outputting the detailed information of the specific advertisement content additionally requested from the mobile communication terminal to the communication control means by extracting and outputting it to the communication control means;
    Analyzing the advertisement propensity for each user through the data according to the use of the advertising content of the mobile communication terminal users input through the communication control means, and updates the analysis results to the propensity analysis results of the corresponding user stored in the database Way;
    Discount information for calculating information for discounting a communication fee for each corresponding mobile communication terminal user using the advertising content through data according to the use of advertising content of the mobile communication terminal users input through the communication control means, and storing the calculation result in a database. Computing means; And
    Store mobile communication terminal information and subscriber information provided from a mobile communication operator operating the swap server, a plurality of advertisement contents provided from a plurality of advertisers and detailed information of the corresponding advertisement contents, and access to a swap server of mobile communication terminal users; And a database for storing advertisement propensity analysis results and communication charge discount information which are analyzed and calculated through the user information analyzing means, the advertising analyzing means, and the discount information calculating means according to the use of advertisement contents. Advertising service system using the wireless Internet.
    [3" claim-type="Currently amended] The communication rate discount information for each user calculated through the discount information calculating means is according to claim 2,
    Advertising service system using the wireless Internet, characterized in that accumulated in the database in the form of reserves or points.
    [4" claim-type="Currently amended] The method of claim 1 or 2, wherein the advertising solution server,
    When generating a plurality of advertisement contents provided to the mobile communication terminal connected to the wireless Internet, when the users of the mobile terminal select specific advertisement contents, detailed information of the corresponding advertisement contents provided by the plurality of advertisers is provided from the advertisement solution server. Advertising service system using the wireless Internet, characterized in that produced to receive or to access the wireless Internet homepage provided with the advertising content, including the URL of a specific wireless Internet homepage in the advertising content, and then stored in a database.
    [5" claim-type="Currently amended] (1) a process of constructing a database of mobile communication terminal information and subscriber information provided from a mobile communication operator operating a swap server and an advertisement content provided from a plurality of advertisers in an advertisement solution server;
    (2) a process of making a connection to a swap server that provides a wireless Internet service according to a device operation of a mobile terminal user;
    (3) selecting a target advertisement analyzing the propensity of the users of the mobile communication terminals connected to the swap server from the advertisement solution server and outputting the corresponding advertisement contents to the mobile communication terminal through the swap server;
    (4) providing the detailed information of the corresponding advertisement contents in the advertisement solution server according to the advertisement contents selection of the mobile communication terminal users, or accessing to the wireless Internet homepage provided by the advertiser; And
    (5) the advertisement solution server analyzes the propensity of each user according to the use of a plurality of advertisement contents for each mobile communication terminal user, and stores the analysis result in a database together with information for discounting the communication fee. Advertising service method using the wireless Internet.
    [6" claim-type="Currently amended] The method of claim 5, wherein the process (2),
    (2-1) determining whether to access the wireless Internet according to the operation of the mobile terminal user's device;
    (2-2) providing initial screen data that can use content data provided by a plurality of content providers from a swap server to a corresponding mobile communication terminal when connected to the wireless Internet;
    (2-3) determining whether the mobile communication terminal user wants to view the advertisement contents through a bar-shaped space provided in the mobile communication terminal when using the content data;
    (2-4) if the user wants the advertisement content, informing the user of the wireless Internet access from the swap server to the advertisement solution server; And
    (2-5) If the user does not want the advertising content, the advertisement service method using the wireless Internet comprising the step of providing the corresponding content selected by the user through the initial screen in the swap server.
    [7" claim-type="Currently amended] The method of claim 5, wherein the process (3),
    (3-1) extracting information of the corresponding user accessing the swap server stored in the database from the advertisement solution server;
    (3-2) analyzing the user's disposition through the user's information extracted from the database and storing it in the database;
    (3-3) selecting a target advertisement suitable for the analyzed user disposition and extracting corresponding advertisement contents stored in a database; And
    (3-4) A method of advertising services using the wireless Internet comprising the step of outputting the advertising content extracted from the database to the mobile communication terminal of the user via a swap server.
    [8" claim-type="Currently amended] The method of claim 5, wherein the process (4),
    (4-1) displaying the advertisement contents provided by the advertisement solution server through the bar-shaped space provided in the mobile communication terminal;
    (4-2) determining whether the mobile communication terminal user selects advertisement contents displayed on the screen;
    (4-3) When the user of the mobile communication terminal selects the advertisement content, the advertisement solution server is set to provide the details of the advertisement content or the company forum provided by the wireless Internet homepage or the advertisement solution server provided by the advertiser. Determining whether the connection is set to proceed;
    (4-4) if the advertisement solution server is set to provide detailed information of the corresponding advertisement content, extracting the detailed information of the corresponding advertisement content stored in the database and outputting the detailed information to the corresponding mobile communication terminal; And
    (4-5) If the wireless internet homepage provided by the advertiser or the enterprise forum provided by the advertising solution server is set to proceed with access, the mobile terminal is provided by the advertiser on the wireless internet homepage or the advertising solution server provided by the advertiser. Advertising service method using the wireless Internet, characterized in that the step comprising proceeding to the connection to the corporate forum.
    [9" claim-type="Currently amended] The method of claim 5, wherein the process (5),
    (5-1) analyzing, by the advertisement solution server, the propensity of advertisement for each user according to the use of advertisement contents of the mobile communication terminal users;
    (5-2) storing the analysis result of the advertisement propensity for each user in a database;
    (5-3) calculating information for discounting a communication fee for each user of the corresponding mobile communication terminal using the advertisement content;
    (5-4) accumulating and storing the calculation result of the communication rate discount information for each user in a database; And
    (5-5) characterized in that the advertising solution server comprises the step of paying a predetermined communication fee to the mobile communication provider according to the accumulated reserves or points through the use of advertising content by the user of the mobile communication terminal for a certain period of time. Advertising service method using the wireless Internet.
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    同族专利:
    公开号 | 公开日
    引用文献:
    公开号 | 申请日 | 公开日 | 申请人 | 专利标题
    法律状态:
    2000-07-15|Application filed by 이근수, 주식회사 언와이어드코리아
    2000-07-15|Priority to KR1020000040761A
    2002-01-29|Publication of KR20020007535A
    优先权:
    申请号 | 申请日 | 专利标题
    KR1020000040761A|KR20020007535A|2000-07-15|2000-07-15|System for advertising service using a wireless internet|
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